Discover the Art of:
Emotional Fragrance Design!
The perfumery handbook about making fragrances people love
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Want to understand fragrance beyond just notes and accords? Get expert insights, industry secrets, and behind-the-scenes updates as I write ‘More Than A Nice Scent.’
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Welcome to Emotional Fragrance Design:
Join me as I write More Than A Nice Scent in public, sharing insider insights, expert tips, and the creative process behind the book through my newsletter. This is more than a newsletter—it’s an exclusive look into the world of scent psychology, niche perfumery, and fragrance storytelling.
Discover how Emotional Fragrance Design goes beyond basic notes and accords, helping you understand the deeper connections between scent, memory, and self-expression. Whether you are a fragrance lover, industry professional, or someone looking to define your signature scent, this journey is for you.
Join 300+ fragrance enthusiasts and industry insiders as we explore the transformative power of scent together.
Hello I'm Scott Moroschan,
"As a senior perfumer working with Düllberg Konzentra, in Hamburg, Germany, I take great pleasure in creating emotionally designed fragrances that spread good vibes."
Sneak Peak:
You might already know me, Scott Moroschan, a professional perfumer with over 25 years of experience in the fragrance and new product development industry.
But you might not know the immense joy and satisfaction I derive from designing thousands of unique fragrances for companies around the globe, each one an intricate blend from a palette of over 1000 fine synthetic and natural materials.
What do I enjoy the most? The challenge of creating:
- Elegant fine fragrances
- Invigorating personal care fragrances
- Functional and appealing household care fragrances
But the real joy, for me, comes from creating emotionally designed fragrances that spread good vibes!
And Now, I'm Here to Guide You...
- Unlock the Magic of Scents: Ever thought about how a simple scent can stir up powerful emotions or transport you back in time? Let's dive in and explore the extraordinary impact of fragrance, going beyond just 'nice smells.'
- Craft Fragrances That Tell Stories: Learn how to craft fragrances that do more than smell good, but ones that evoke good vibes, create precious memories, and tell captivating stories.
- Elevate Your Brand: Find out how the strategic use of scent can give your brand a competitive edge, creating a unique sensory experience that customers will remember and love.
- Become a Perfume Expert: Let's broaden your scent lexicon and fuel your passion for the fascinating world of perfumery. We'll delve into the art and science behind creating scents, empowering you to discern, appreciate, and savor the broad spectrum of fragrances.
- Keep Up with the Scent Scene: Stay in the know with the ever-evolving perfume, personal care, and home care innovations. Together, we'll stay ahead of the curve and keep you informed about all things scent-related.
My extensive experience in perfumery, knowledge of psychology, understanding of brand marketing, and creative intuition are my guides as I create new successful fragrances that keep customers coming back for more.
But all too often, many brands treat fragrances as an afterthought, leading to uninspiring product experiences. This is where my challenge lies - in bringing fragrance to the forefront, recognizing it as a key element that defines every successful scented product.
And while the big players in the fragrance industry increasingly move towards advanced AI technologies and algorithms to develop formulaic fragrances to satisfy generic consumer expectations, I firmly believe the creative human touch of a good perfumer is irreplaceable.
In my book, I challenge conventional wisdom. I will take you on a journey through the fascinating world of emotional fragrance design through research, stories, and case studies; I will share my professional perspective with you about creating fragrances people love!
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Join 300+ Fragrance Enthusiasts Learning Emotional Fragrance Design!
Be part of a growing community of fragrance lovers exploring scent beyond just top, middle, and base notes.
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Here's What You Can Expect!
The Psychology of Perfumery
Explore the fascinating connection between scent and self-identity. Learn how perfumers can leverage this understanding to create fragrances that resonate on a deeply personal level.
Scent's Emotional Power
Discover the powerful link between scent molecules and memory. Understand how these small, volatile compounds significantly influence our emotions and shopping behaviors.
The Invisible Influence of Scent
Learn about fragrances' silent and potent power in guiding our purchasing decisions. Explore how scents can override our rational thought processes, leading us to make choices we hadn't initially intended.
Building Love Through Scent
Learn how emotional fragrance design can transform simple products into objects of love. Realize how a well-crafted scent can trigger strong emotions of love, fostering a deep connection with consumers.
The Business Behind the Bottle
Grasp the commercial aspects of the fragrance industry, from marketing and branding to product development and consumer research. Understand the significance of creating a unique scent identity for brands.
Crafting Scented Signatures
Discover the art of profiling brand identities and consumer archetypes. Learn how these profiles inform the creation of unique 'fragrance fingerprints' that capture the brand's essence and their target consumers' aspirations.
The Language of Perfumery
Learn the unspoken descriptive language of perfumery. Dive into the rich, evocative language fragrance professionals use to describe the symphony of scents, notes, and accords in complex fragrances.
The Six Dimensions of Perception
Explore the hidden dimensions that make every scent unique, influencing our perception and interactions with them. Dive into the unseen layers of fragrances that shape our experiences and evoke powerful emotions.
The Art of Mixing Emotions
Get an insider's view of the creative process of developing a fragrance, from concept to final product. Understand the role of top, middle, and base notes and how they harmonize to create a unique olfactory experience.
Is This Book For You?
This insightful and engaging book is perfect for anyone who wants to discover how scent can evoke powerful emotions and create lasting connections with consumers. So if you're involved in the fragrance industry or love exploring the world of perfume, this book is for you!
Read what others have to say
You're in good company
❝
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"I like how Scott makes the complex art of perfumery so understandable. He has help me appreciate the power of perfume much more."
Kirsten M.
A Fragrance Lover
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"I enjoy reading Scott's informative LinkedIn posts and I can't wait for his book! I'm sure it will be great!"
Caroline M.
Fragrance Professional
The More THAN A NICE SCENT NEWSLETTER
Join Me On This Fragrance Adventure
Creating this book is more than a solo project – it's a collaborative learning journey with you!
I invite you to subscribe to my free monthly newsletter, "More Than A Nice Scent," which gives you a members-only behind-the-scenes look as I write my book.
Here's a preview of the benefits you'll enjoy:
Scent Stories: Dive into captivating emotional fragrance design stories and discover fascinating fragrance facts.
Sneak Peeks: Be among the select few to preview excerpts from upcoming chapters before they're published.
Surveys & Polls: Your opinion matters! Participate in shaping the book by contributing your thoughts on various fragrance-related topics.
Exclusive Conversations: Gain entry to insightful discussions with industry insiders, perfumers, and more!
More Than A Nice Scent is more than a free monthly newsletter; it's your personal invitation to become part of my book-writing process from concept to completion.
Are you ready to embark on this adventure with me?
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Fragrance is a powerful tool for emotion, identity, and storytelling. Join our newsletter and get exclusive access to expert insights, behind-the-scenes updates from ‘More Than A Nice Scent,’ and in-depth knowledge you won’t find anywhere else.
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